When Mason Public Schools failed to pass a critical bond, they reached out to King Media to develop an informational campaign that would better educate their community. After conducting community and bond-related research, we developed the “Stronger, Smarter, Safer” campaign. We paired engaging creative with an innovative media mix of traditional and digital tactics, including TV, display ads and print ads. The result? A 42% increase in yes votes – passing the largest bond in Mason history. It also won King Media two international MarCom Awards.