Grand Haven Area Public Schools
No two school districts are the same - which is why all our marketing and communications plans are based in research. For Grand Haven Area Public Schools, our research uncovered an excellent educational experience with strong community support - but the district needed some help sharing its many success stories. We developed a comprehensive communication plan, including a brand refresh, public relations, Kindergarten Round-Up marketing campaign, crisis communication and more. King Media was recently awarded a PR News Platinum Award for its crisis management work with GHAPS.
Mason Public Schools
When Mason Public Schools failed to pass a critical bond, they reached out to King Media to develop an informational campaign that would better educate their community. After conducting community and bond-related research, we developed the “Stronger, Smarter, Safer” campaign. We paired engaging creative with an innovative media mix of traditional and digital tactics, including TV, display ads and print ads. The result? A 42% increase in yes votes - passing the largest bond in Mason history. It also won King Media two international MarCom Awards.
The Oakland County Board of Commissioners (BOC) sought to boost citizen engagement and increase awareness of new and existing programs. King Media used Facebook’s precise targeting capabilities to serve specific ads to each Oakland County Commissioner’s district. Each district had two sets of ads: one to drive residents to sign up for their commissioner’s e-newsletter and another to raise awareness about a prescription discount program. King Media designed the images that accompanied the 42 individual ads, along with the link text and post copy that encouraged residents to take action. The six-week campaign served more than 1.35 million impressions, received nearly 25,000 ad clicks and increased Facebook page likes by 70%.
Quality Dairy is an 82-year-old, locally-owned convenience store chain in the greater Lansing area. We worked with Quality Dairy’s internal marketing and advertising team on a communication strategy, including multiple traditional and digital media campaigns, photography, videography, public relations and crisis communication. Inside of one year, our work caused a significant shift in their decades-long declining customer count and negative public perception.
The Detroit HydroFest awards the oldest active trophy in motorsports history – the APBA Gold Cup – and is one of the city’s signature events. In 2016, King Media created marketing collateral that helped secure a new title sponsor. Our digital team then developed an overarching social media strategy, trained the event promoter to implement the organic strategy, and developed paid promotions on Facebook, Twitter and Instagram. Leading up to the 2017 event, posts received 88% more impressions on Twitter and 31% more impressions on Facebook, and resulted in a 25% increase in attendance, with significant walk-up ticket sales throughout the weekend-long event. In 2018, we delivered continued increases in both followers and engagement. Additionally, ticket pre-sales were up 12%, and overall attendance increased.
Library of Michigan
King Media is the graphic design agency for the Library of Michigan. We have executed a variety of projects for the Library, including a redesign of their logo and other program logos, such as MeL, the Michigan e-Library. We have also designed a variety of resources for librarians around the state, including a Ready to Read Michigan Program and Resource Guide.