Williams AutoWorld

“I would recommend King Media to any company that wants to reach the right audience, with the right message, at the right time.”
— Jeff Williams
President, Williams AutoWorld

Williams AutoWorld of Lansing has been just one of our long-standing client relationships. Coleen began working with Williams AutoWorld in her previous career as a Regional Sales Manager at local TV stations. King Media has been the agency of record for Williams AutoWorld since 1999. We began working with the founder Wayne Williams, and with a desire of a slower pace, he passed his legacy on to his two sons, Jeff and David Williams. We are honored to continue to work with the second generation of the Williams family.

We assist Williams AutoWorld in a wide-array of integrated marketing and branding efforts including media buying, event marketing, graphic design, direct mail and print. King Media manages media buying for the Williams AutoWorld brands including, Audi, Subaru, Volkswagen, Mercedes Benz, Porsche and BMW. Each month, we develop local TV campaigns to assist in expanding their reach. From creation and budget, to media negotiations and scheduling, and managing co-op approval and reimbursement, we work cooperatively between global automotive brands and Williams AutoWorld to execute monthly campaigns.

We utilize our media contacts to negotiate the best deals and best placement to maximize resources and continue to make Williams AutoWorld one of the Midwest’s top performing Subaru and Volkswagen dealers. King Media developed the Williams AutoWorld tag line and musical image, “We know what drives you.” In addition, we develop creative for direct mail and print. As well as event marketing for occasions of large scale, including events for Porsche and Mercedes Benz.

With strong leadership and hard work, Williams AutoWorld has been able to expand their dealership to additional locations in the Lansing area to include a brand-new, state-of-the-art Subaru dealership. The Williams family continues to invest in our community, provide jobs, and support many charities and non-profits.