Apart from the great movie starring Bill Murray, Groundhog Day is really a national promotion for a small town in Pennsylvania. Known worldwide, the town and Punxsutawney Phil Sowerby (the groundhog) help promote some silly fun and excitement during what is typically a cold, dark and forlorn season of the year. It took hard work, planning and several years to spin the tail (pun intended) of Phil and how he, by seeing or not seeing his shadow, could predict the length of the winter season. It is by far one of the most successful and well-known events in America. The swallows coming home to Capistrano is nothing compared to Groundhog Day.
When planning an event for your business, such as a sale, open house, limited time activity or new model showing, you can learn a lot from the marketing geniuses in Punxsutawney, Pennsylvania. The small town dreamed up this promotion decades ago, nurturing it until Groundhog Day became almost as well-recognized as Halloween! While several towns across the country now do their own version (do you know the Michigan community that has a groundhog?), they pale compared to the original. Making something your own, making it fun, and making it truly original put you in the rarified air of an event similar in prominence to Groundhog Day. But you need to dream big, think outside convention, and be patient enough to let it grow.
At King Media, we dream big every day. We’d love to take on the challenge of helping you create an event that becomes the envy of your competitors and the leader of your industry. We don’t have a prognosticator groundhog, but we have a seer pug named Ralphie, and we’ll put him to work on your event pronto.