Useful Marketing Tools for In-House Departments

Whether you are the sole person handling the marketing and advertising for a business or one of many coordinators at an agency, there are many different marketing tools that can make your job easier. Beginners and experts alike can benefit from some outside help to keep their days productive and streamlined.

Best for Beginners:
Hootsuite – For small businesses or those that are just beginning their social media strategy and campaigns, Hootsuite is a valuable tool. Different plan levels let you select the features and networks that are most important to your business, and the interface is easy to navigate. You can also post, schedule, and follow social media feeds all in one location. Platform analytics tools allow you to change your strategy or implementation in an informed and factual way. For startup businesses, social media is a cost effective way to raise brand awareness and receive instant feedback, and Hootsuite makes it an easier endeavor.

Hemingway App“If I started to write elaborately, or like someone introducing or presenting something, I found that I could cut that scrollwork or ornament out and throw it away and start with the first true simple declarative sentence I had written.” – Ernest Hemingway Spell check is a great starting point, but the Hemingway App, a website and browser extension, uses a more qualitative eye to proof your writing. Used in combination with your spelling and grammar checker, this resource can help identify unclear writing so that your content is concise and powerful. The app assesses the reading level of your sentences, total use of adverbs, and identifies any sentences that may be written in a passive voice. As with any content edit suggestions, there are exceptions to every rule and you can choose to take or leave the identified problems. For first drafts though, the editor can critically assess your work before you distribute it.

Google Alerts – If there is one thing you do today, make sure it is that you sign up for Google Alerts. This facet of Google allows you to keep tabs on what is being said about your business or what articles are trending in your industry, depending on the keyword or phrase that interests you most. Articles are sent directly to your email so you won’t have to worry about keeping tabs on your business – it’s done for you automatically and every day!

Next Level Tools:
MozPro – For digital marketers, MozPro is like the index of an encyclopedia. Expert level SEO tools are available to monitor your website, as well as to help you manage your local listings. The digital landscape changes rapidly, but this central resource with articles, podcasts, and forums with industry experts helps marketers stay on top of the newest, proven strategies.

WordPress – Like other content management systems (CMS), WordPress allows you the opportunity to manage your website content with limited knowledge of web development. Unlike some CMS platforms, though, WordPress is a robust system that lands on the other end of the skill spectrum as well. From design to integration, WordPress is great for those that are interested in taking full control of their marketing assets.

Additional Education:
Google AdWords and Analytics Certification – Google is undoubtedly the industry leader when it comes to search engines, so it only makes sense to learn from the best. Google offers free certification for its two most useful platforms, AdWords and Analytics. Begin with the AdWords course to understand how pay-per-click (PPC) interacts with your website and to develop a basic understanding of the operations of all PPC platforms. Follow that with the course on Analytics for a full understanding of how your website and digital ads relate to your marketing ROI. These certifications will help you make the best choices when it comes to digital ad placement and website features.

HubSpot Inbound Marketing – Inbound marketing, or tactics that attract visitors that are looking for your services, is a methodology that is on the rise in digital marketing. Blogs, podcasts, whitepapers, and social media all fall in the realm of inbound. Take the HubSpot certification course, then develop and implement new tactics to reach your customer base in the best way.

MarketingProfs Webinars – Fill in any gaps in your knowledge with webinars from MarketingProfs. Partnering with major companies, the webinars offered range from high-level topics to detailed information about implementation. Like MozPro, MarketingProfs is a resource hub that can enhance your knowledge, or allow you to lend your voice as an industry expert.

King Media, in addition to having a myriad of experience, continues to research and uncover new trends and methods. We are dedicated to providing our clients with the best options for their business and their industry. For more of our tips, make sure you follow us on Facebook and LinkedIn or sign up for our e-newsletters at the bottom of this page.