Search Engine Optimization Specialist
Tom is an adaptive, strategic thinker. He is always keeping his eyes set on the end goal and contemplating what steps are necessary to get there most efficiently and with the most accuracy. He values working with a team to brainstorm multiple scenarios before implementing a clear, decisive plan. Search engine optimization (SEO) and Google Analytics are his specialty; he strives to dissect each page, user experiences, and behavior patterns to direct users to the desired path and ultimately to convert.
Tom studied business management at Wayne State University before transferring to Grand Valley State University where he earned his B.A. in political science and Chinese language. Prior to his current role, he worked at Industrial Quick Search (IQS) where he was in charge of client search engine optimization campaigns and copy writing. Tom also has an entrepreneurial spirit. He is currently working on an interactive map-based website for bed and breakfasts across the US.