Coleen King is the President and Founder of King Media, an award-winning, full-service marketing and advertising agency with more than 20 years of experience delivering measurable success and effective results to clients in every market vertical.
Ms. King is increasingly sought after to rebrand and reposition companies in all areas of business. She has worked with companies in agriculture, finance, tourism, retail, the non-profit sector, the arts, education, gaming, healthcare and more. Ms. King’s long history of identifying emerging markets for her clients has yielded exponential growth and record profits for many companies. Her work is nationally and internationally recognized for its foundation in research and strategy, its engaging and compelling creative and its proven success for clients of every size, in every industry.
Ms. King’s career in marketing, advertising and public relations has spanned more than three decades, commencing at the prestigious national rep firm Avery Knodel in Chicago as media buyer, then continuing as a National and Regional Sales Manager for Lansing’s NBC and CBS affiliates. She took this experience and fierce commitment to the success of her clients’ business objectives with her when she founded King Media in 1999. King Media has grown to provide full-service advertising, marketing, public relations and digital media services to clients across the country through its three offices in St. Joseph, Grand Rapids and East Lansing, Mich.
As president and founder, Ms. King is the lead researcher and strategist for each and every client. Her research has not just yielded successful campaigns, but uncovered critical business issues, identified emerging markets and driven vital changes in business practices. GreenStone Farm Credit Services, our nation’s sixth largest agricultural lender, is experiencing record growth and profits year after year due to Ms. King’s identification of a secondary demographic, thoughtful targeting strategy and excellent execution to reach this demographic, year after year.
Ms. King also serves as the lead on King Media’s branding and rebranding projects, using her expertise with local, regional and national brands to bring a fresh look to iconic companies of every size. During her work with Tabor Hill, Ms. King was able to evolve the brand, elevating it to match the premium experience winery visitors enjoyed on site. She then positioned the brand to appeal to and reach the next generations of wine enthusiasts, exponentially increasing both winery traffic and wine sales in markets around Michigan, as well as nationally.
As King Media’s lead creative director, Ms. King guides her team as they bring brands to life, ensuring the design and copy are not just visually and verbally appealing, but are compelling, engaging and relevant for each and every target audience.
Her work with Lakeshore Public Schools uncovered an authentic, relevant brand, and her creative direction and execution of that brand rallied the community around the District in a way that both increased engagement and encouraged growth. This proven combination of foundational research, targeted strategy, compelling creative and flawless execution has moved the needle for King Media’s clients in big ways. It’s also earned the King Media team 40 national and international awards since 2015.
Coleen King was recently named the 2020 Outstanding Alumni of the Year by the MSU College of Communication Arts and Sciences, an award which recognizes alumni who have obtained the highest level of professional or academic accomplishment and demonstrated service to the College of Communication Arts & Sciences and the community. Only 223 out of more than 56,000 of the most accomplished ComArtSci alumni have received this award since its inception almost 48 years ago.
With a BA in Communications from Michigan State University, Coleen is a frequent guest speaker at her alma mater, opening the minds of students to always “DREAM BIG.”
