services

We do that. And that. And that.

When you have a client list as diverse as we do, you really earn your stripes as a “full-service” ad agency. And when you’ve been doing it successfully for over two decades, you get pretty darn good at it all—from marketing and advertising to public relations, digital media and so much more. 

Marketing services

Marketing

At King, we work with successful clients in nearly every industry. But they all have one thing in common: they want to move the needle. Our successful, award-winning marketing campaigns get the results our clients need to reach their goals. We use a variety of traditional and digital marketing tactics to maximize effectiveness and return on investment.

Enter a new market. Attract a new target audience. Elevate your brand. Pass a bond proposal. Change community perception. Share an important message. We’ve done it all with smart, research-based marketing campaigns. Let’s start a conversation about your goals.

RESEARCH & ANALYSIS

Focus Groups

Situational Analysis

Competitive Analysis

 

BRAND DEVELOPMENT

Brand Conception

Rebranding

Positioning

Identity Packages

Messaging

STRATEGIC PLANNING

Category Reviews

Brand Audits

Customer Profiling

 

CREATIVE DEVELOPMENT

Collateral

Graphic Design

Copywriting

Advertising campaigns

Advertising

The key to successful advertising is delivering the right message to the right audience at the right time. At King, we take the time to do it right. That means getting to know our clients as people, not advertisers. We’re nice, remember?

The media market is continuously evolving – so our successful ad campaigns use established and emerging advertising tactics. Your target audiences are constantly connected, so we layer traditional and digital advertising for maximum impact. Each strategy, creative approach and media buy is built specifically for you by skilled professionals with years of national media buying experience. Ready to get to work with King?

MEDIA BUYING

Strategic Planning

Media Planning

Value Adds

DIGITAL ADVERTISING

PPC/SEO

Mobile

Social Media Advertising

Search Engine Marketing

CREATIVE DEVELOPMENT

Graphic Design

Copywriting

 

TRADITIONAL ADVERTISING

Television

Radio

Outdoor

Exhibit/Trade Shows

Print/Direct Mail

Vehicle Graphics & Wraps

Public relations

Public Relations

People are bombarded with thousands of messages every day. So how do you make your message stand out? Ours award-winning public relations work garners regional, statewide and national earned media for our clients. We specialize in sharing messages that are heard above the noise. From new product launches and event marketing to crisis communication and thought leadership, our public relations strategies make in impact. As a full-service agency, we understand how public relations fits into the bigger picture of marketing and advertising. We can help you craft a clear, concise public relations strategy that reaches your goals now and for years to come. Let’s talk about your story.

PUBLIC RELATIONS

Media Training

Earned Media

Strategic Planning

Press Releases

Press Relations

Crisis Communications

Communication Audits

EVENT MARKETING & PLANNING

Corporate Functions

Grand Openings

Corporate Anniversaries

Product Launches

Sampling

Outdoor

Exhibit/Trade Shows

Print/Direct Mail

Vehicle Graphics & Wraps

Digital and social media

Digital Media

Social media. Display advertising. YouTube. Google Ads. SEO. PPC. The landscape of social and digital media is vast — and vastly changing. That’s why it’s so helpful to have a marketing partner who knows their way around the digital landscape.

Want to connect your social media efforts to measurable outcomes? There’s probably an app for that, but we’re better than an app. We have emerging professionals who live and breathe the latest social trends, plus established leaders who understand the complexities of multi-faceted digital campaigns. Plus awards. Lots and lots of digital campaign awards, for projects like these. Take a peek at our work, then shoot us a note.

WEBSITES

Planning, Design & Development

Hosting Services & Website Maintenance

Website Analytics Monitoring & Reporting

Mobile Applications

CMS Training

 

SOCIAL MEDIA

Strategy Development

Implementation Plans

Training

DIGITAL MARKETING STRATEGIES

Search Engine Optimization (SEO)

Keyword Generation

Search Engine Marketing (SEM)

Pay-Per-Click Advertising (PPC)

Display Advertising

 

EMAIL MARKETING

Newsletter Template Design & Development

Content Creation

E-campaign Strategy

Distribution & Reporting

We are so appreciative of King's marketing knowledge and expertise.

—AGC of Michigan