Outdoor and web are the primary media outlets for the tourism market to Southwest Michigan’s premiere winery, Tabor Hill Winery & Restaurant, located in Buchanan, Michigan. As one of the 11 competing wineries in Southwest Michigan, Tabor Hill’s marketing and messaging strategy must be executed with precision. Differentiating their brand among a cluster of vineyards in the same region requires expertise in branding, creative development & execution, and message development, as well as expertise in outdoor advertising and web development.
“King Media’s professionalism, passion for their clients’ business and dedication to taking our company to the next level are just a few of the reasons we have chosen King Media to be our marketing partner in future marketing and advertising efforts.”
— Paul Landeck, VP and General Manager, Tabor Hill Winery & Restaurant
“It is without hesitation that I provide this testimonial to King Media, as I continue to be further impressed with each new facet of our relationship that highlights the wide range of your professional expertise. King Media was introduced to Tabor Hill Winery through a video production grant from the Michigan Department of Agriculture and a local retailer of our wines, Sawyer Garden Center. King Media coordinated the creative execution, story boards, promotion, location shooting, editing and distribution of a DVD featuring Tabor Hill Winery and local growers of Southwest Michigan. Through that introduction to King Media, we are now pursuing them to handle the branding of our winery.”
— Mike Merchant, Winemaker, Tabor Hill Winery & Restaurant