Marketing

King Media’s history of planning and executing successful marketing campaigns shows that we know how to get results. We know what works and what doesn’t. We know how to reach your customer, and how to get them to respond. Nothing replaces experience and hard work. Traditional or digital, product or service, issue management or public relations management, regional or national. Whether the goal is to increase sales, elevate your brand, pass a bond initiative, change perception, or increase your digital footprint, we discover ways to communicate compelling ideas that will deliver a return on your marketing investment.

Research & Analysis

  • Focus Groups
  • Situational Analysis
  • Competitive Analysis

Strategic Planning

  • Category Reviews
  • Brand Audits
  • Customer Profiling–New, Loyal and Conquest

Brand Development

  • Brand Conception
  • Rebranding
  • Positioning
  • Identity Packages
  • Messaging

Creative Development

  • Collateral
  • Graphic Design
  • Copywriting