EAST LANSING, MI: King Media, a full-service marketing, advertising, public relations and digital media agency based in East Lansing, is celebrating six new digital awards, bringing their new total to 46 national and international awards in the last six years. AVA Digital Awards honor excellence in digital creativity, branding and strategy. The two platinum, two gold and two honorable mentions all recognize the agency’s work in digital communication.
“We are extremely proud to have our incredible clients showcased on an international level once again,” says Coleen King, President and Founder of King Media. “Each of these campaigns were created to make a positive impact on individual lives in communities across the state. Our team works hard to help create change for the communities we and our clients serve, and we’re thankful that our meaningful work is being recognized.”
Digital communication has become even more essential since the onset of the COVID-19 pandemic, which has drastically changed the way the entire world operates. More than ever before, digital media strategies help businesses communicate with their customers, keep communities united and connect individuals.
“We live in an ever-changing digital world,” says King. “It is vital to stay connected with your customers and know how to reach them with the right message, at the right time, in the right ways. We have extensive experience in the digital realm, and we are honored to utilize those skills to help our clients be successful.”
King Media has achieved consistent success with digital marketing because of their strategic, research-based approach. The agency layers different digital tactics that reach the consumer at various points in their customer journey and integrates digital marketing with traditional advertising for maximum impact.
“People are consuming content all the time, in a multitude of ways, which is why you need an experienced digital marketing team to know how to best reach each audience,” says King.
King Media’s six new AVA Digital Awards involve all aspects of digital marketing, from community-based public education campaigns to video production. The award-winning campaigns address important issues like adult binge drinking, marijuana use, problem gambling and COVID-19.
The AVA Digital Awards program is an international competition recognizing creative professionals responsible for the planning, concept, direction, design and production of digital communication. Work being honored includes digital campaigns, audio and video production, website development, social media engagement and mobile marketing.
King Media is an award-winning, full-service marketing, advertising, public relations and digital media agency founded in 1999 by Coleen King. With offices in East Lansing, Grand Rapids and St. Joseph, King Media serves clients throughout Michigan and beyond. The agency has won 46 national and international awards since 2015, including PRNEWS Boutique Firm of the Year. More information is available at KingMediaNow.com.