EAST LANSING, MI: King Media is accustomed to international recognition for its work in branding and marketing, but the full-service agency has recently built a name for itself by helping clients through crisis situations. On November 20, 2019, President and Founder Coleen King accepted a first-place crisis management award from PR News. This is the agency’s 25th international award since 2015.
“In a crisis situation, every second counts,” explains King. “But it’s the work we put in before a crisis arises that makes us the most effective partners for our clients. We use research and build relationships to gain an in-depth knowledge of our clients, their industries and their communities. Every situation has a different dynamic, but our research-based approach means we’re prepared for anything.”
King was recognized at the PR News Agency Elite Luncheon in New York, NY, alongside global agencies who are quickly getting used to the presence of a boutique firm from Michigan in their midst. Despite having a coast-to-coast footprint throughout her extensive media career, King prefers to focus on growing Michigan companies, strengthening local communities and making a positive difference.
“I’ve had many opportunities to work on the coasts,” says King. “But my heart is in Michigan, and nothing gives me greater joy than seeing how our work benefits people and places close to home.”
The first-place award, along with an honorable mention in integrated communications, recognizes King Media’s work with Grand Haven Area Public Schools. King Media serves as GHAPS’ communication and marketing team, handling everything from public relations and crisis communication to strategic marketing and advertising in support of district goals.
In addition to King Media’s first place Agency Elite Award from PR News, the agency received an honorable mention for crisis management at the Platinum PR Awards earlier this year. King and her team have also shared their expertise in crisis communication strategies as conference presenters for the Michigan Association of Superintendents & Administrators (MASA) and the Michigan Association of School Boards (MASB).
King Media is a full-service marketing, advertising, public relations and digital media agency that creates change for companies and organizations of all sizes, in all industries. King Media has three offices – East Lansing, Grand Rapids and St. Joseph – with a coast-to-coast footprint. Additional services and case studies can be found at KingMediaNow.com.
The PR News Group serves the communication and marketing community at corporations, agencies and nonprofits. The PR News awards programs salute top talent and creativity from all around the world.