EAST LANSING, MI – Local marketing and advertising agency King Media is the PR News Boutique Firm of the Year, winning one of the highest honors at the PR News Platinum PR Awards. Competing against East and West Coast firms, King Media was honored for their commitment to research-based strategy, compelling creative and flawless execution for clients in every industry.
“Being recognized for the thoughtful, creative work we do for our clients is an incredible honor,” says agency president and founder Coleen King, “especially considering the caliber of our competition. It’s proof that our small and mighty firm can compete – and win – on the international stage.”
King Media also won PR News’ Agency Elite Award in the category of Digital/Social Media and earned two honorable mentions from PR News – a Platinum PR Award in the category of Video, and an Agency Elite Award in the category of Integrated Communications. These awards bring King Media to a total of 13 national and international honors since 2015, reflecting the agency’s commitment to growth and innovation.
Three of the four awards recognize King Media’s talent recruitment campaign for Associated General Contractors (AGC) of Michigan. Using a dynamic video as the foundation, King Media executed a robust digital campaign to highlight career opportunities in the skilled construction trades. At the campaign’s close, the results were staggering: nearly 3,000% over delivery each on the AdWords and Facebook campaigns, a 30% view-through rate on YouTube and a 1,000% increase in web traffic, just to name a few. Most compelling, though, was the exponential increase in direct inquires – a 10,400% increase in just three months. Read the expanded case study here.
King Media was honored alongside major global brands like Bank of America, Pepsi, Microsoft, IBM, Aflac, Fox and more at the PR News Agency Elite/Platinum PR Awards Luncheon in New York City on September 21, 2018.
“The biggest honor has been the relationships I’ve developed,” says King. “King Media is in the business of helping businesses grow, and a win for our clients and a heartfelt ‘thank you’ means more than any award.”
King Media is a full-service marketing, advertising, public relations and digital media agency with a special talent for building brands and executing effective strategies. King Media has two offices – East Lansing and St. Joseph – with a coast-to-coast footprint.
The PR News Group serves the communications and marketing community at corporations, agencies and nonprofits. The PR News awards programs salute top talent and creativity from all around the world.