EAST LANSING, MI – Local marketing and advertising agency King Media won two platinum and two gold awards from MarCom, one of the largest, most-respected creative competitions in the world.
The platinum awards for Strategic Communications were in the Integrated Marketing and Branding categories. The gold award for Print Media was in the Logo category, and the gold award for Digital Media was for Web Advertising.
The platinum MarCom awards recognize King Media’s efforts on behalf of Mason Public Schools, where the agency developed and executed a research-based messaging and communication strategy for the District’s informational bond proposal campaign in 2017. A similar proposal had failed the previous year, but armed with King Media’s Stronger Smarter Safer concept and a strategic communication plan, MPS passed the $69.7 million bond proposal – the largest in District history.
“We are creators of change,” says King Media president and founder Coleen King. “In Mason, we had to change the mindset in the community with an unbiased informational campaign. District leadership placed immense trust in us, and we gave them the very best of our minds and hearts. As a result, we had the privilege of playing a pivotal role in the lives of every child in Mason Public Schools. That’s why we do what we do – to make a true difference.”
The gold awards honor successful projects for event venue Shadowland on Silver Beach and Harbor Shores real estate. Both clients are a result of King Media’s expansion into Southwest Michigan, where the agency opened a second office in 2016.
King Media was honored alongside global brands like Aflac, Coca-Cola, Pepsi, FedEx, Citi, Honda and more. These awards bring King Media to a total of 17 national and international awards in just three years, demonstrating the agency’s high standard of strategic planning, creative execution and meaningful results.
King Media is a full-service marketing, advertising, public relations and digital media agency and was named the PR News 2018 Boutique Firm of the Year. King Media has two offices – East Lansing and St. Joseph – with a coast-to-coast footprint.
The MarCom Award is one of the most prestigious creative competitions in the world, receiving more than 6,000 entries globally.