EAST LANSING, MI – Local marketing and advertising agency King Media won two platinum and two gold MarCom Awards, which is one of the largest, most-respected creative competitions in the world. The platinum awards for Strategic Communications were in the Integrated Marketing and Digital Marketing categories. The gold awards for Video were in the Recruitment and Marketing categories.
King Media was recognized alongside global brands like IKEA, ALDI, McDonalds, Ford, Citi, Cisco and more. These awards bring King Media to a total of nine national and international awards in just two years, showcasing the agency’s high standard of strategic planning, creative execution and meaningful results.
These awards recognize King Media’s talent recruitment campaign for Associated General Contractors (AGC) of Michigan. Using a dynamic, cinematic video as the foundation, King Media executed a robust digital campaign to highlight career opportunities in the skilled construction trades. The campaign targeted high schools students and their influencers (parents, teachers, counselors and coaches) over a three-month period. At the campaign’s close, the stats were staggering: almost 3,000% over delivery each on the AdWords and Facebook campaigns, a 30% view-through rate on YouTube and a 1,000% increase in web traffic, just to name a few. Most compelling, though, was the exponential increase in direct inquires – a 10,400% increase in just three months. Read the expanded case study here.
“No matter the project or the client, at the end of the day, we’re really in the business of creative problem solving,” says agency president and founder Coleen King. “Michigan’s construction industry is back, so it’s time to attract fresh talent to the skilled trades. Our successful campaign for AGC of Michigan helps the industry and opens the door for a new generation of workers, who can benefit from high-paying jobs and growth opportunities – a true win for everyone involved.”
King Media is a full-service marketing, advertising, public relations and digital media agency with a special talent for building brands and executing effective strategies. King Media has two offices – East Lansing and St. Joseph – with a coast-to-coast footprint.
The MarCom Award is one of the most prestigious creative competitions in the world, receiving more than 6,000 entries globally.