EAST LANSING, MI: King Media, a full-service marketing, advertising, public relations and digital media agency based in East Lansing, is pleased to announce the promotion of Laurie DeYoung to Vice President. DeYoung has been serving as Account Director since joining the company in 2015.
“Laurie has brought significant value to King Media,” says Coleen King, President and Founder of King Media. “Her leadership, dedication to excellence, and passion for creating positive change are seen and felt by our clients and teammates. She is my right hand in all agency operations, and I couldn’t be more proud of her.”
DeYoung will continue to manage several large client accounts, lead the development of strategic marketing communication solutions, direct the agency’s day-to-day project management and assist King with establishing new client relationships. She will be instrumental in the agency’s ongoing expansion throughout Michigan.
“Since joining King Media six years ago, every day has presented the opportunity to make a difference,” says DeYoung. “I love the chance to be both creative and strategic, the satisfaction of moving the needle for our clients, and the collaboration within our talented team. My new position is a true honor!”
In addition to her role at King Media, DeYoung is a member of the Alma College Alumni Board. She holds a Bachelor of Arts in Business Administration and English from Alma College and earned her MBA from the University of Michigan-Flint, with a concentration in Organizational Leadership.
King Media is internationally recognized for its compelling creative execution and experience driving business growth for clients of every size, within multiple industries, including agriculture, automotive, education, finance, healthcare and more. King Media has won 40 national and international awards in the last six years, including PRNEWS’ Boutique Agency of the Year. With offices in East Lansing, Grand Rapids and St. Joseph, King Media offers a complete suite of research-based marketing services to businesses and organizations, helping them to grow and elevate their brands.