Michigan Association of School Boards

“Coleen and her team are very creative, professional and effective. They keep the project on track and handle details large and small. I highly recommend King Media and referred her team to other districts across the state.”

— Jennifer Rogers Hirt
Former Director of Marketing, Michigan Association of School Boards

Public education in Michigan is something that King Media has always believed in. So when the former Director of Marketing at the Michigan Association of School Boards (MASB) approached King Media with the desire to promote the successes and positive impacts of public education within the state, we were happy to work on the project. It was our objective to improve the perception of public education in Michigan as a whole.

MASB knew the message they wanted to convey but needed help with crafting and shaping their messages and the development/execution of a state wide multi-media marketing and public relations campaign. Working collaboratively, King Media developed the “Public Education Believes In Me!” campaign, focusing on the positive impact and role public education has played in all our lives, shaping who we are today.