It is my genuine pleasure to recommend Coleen King and her team at King Media. In 2014, while I was serving as Macomb County’s Assistant County Executive in Mark A. Hackel’s administration, we selected King Media to execute a brand alignment and marketing strategy contract. Throughout the very competitive RFP process, King Media consistently stood out as an exceptionally competent agency that would best be able to help us quantify awareness and gauge perceptions of Make Macomb Your Home, our county marketing campaign.
From the beginning, King Media exceeded our expectations. Coleen and her team were very professional and hands-on in their approach to research, which included interviews, online surveys and intercept surveys. We wanted a comprehensive assessment of our campaign, and King Media did an incredibly thorough job of gathering and analyzing information from a variety of audiences: county employees, residents, business owners and students, just to name a few.
Ultimately, we received so much more from King Media than we could have dreamed. They have an uncanny ability to see beyond the surface, and uncovered crucial findings that went well beyond our original intent. They expertly navigated through the various layers of approval in our organization and always made our many stakeholders feel engaged in the process. They were also responsive and flexible – in short, King Media was the ideal partner for Macomb County!
In 2015, I left the Office of the County Executive to become the Executive Director of Advancing Macomb, our county’s premiere business and community leadership organization. As I work to unify economic and community development efforts in Macomb County, King Media continues to be a strong strategic partner. Coleen serves as an advisor to our Public Relations/Marketing Committee, and her guidance continues to be invaluable.
Coleen King and her team have my very highest recommendation. From research to branding to marketing and everything in between, there isn’t another agency that can deliver such high quality service and effective results.
Melissa Roy, Former Assistant County Executive, Macomb County