Laurie is a strategic problem solver who focuses on attaining measurable results. She values collaboration, creative thinking, and streamlined processes that keep projects running smoothly and efficiently. Writing is her specialty; she loves finding the perfect language and voice to reflect a client’s brand, and strives for clear, concise communication.
Laurie studied business administration and English at Alma College and earned her MBA at the University of Michigan. Prior to joining King Media, she worked in higher education administration at her undergraduate alma mater. She played a key role in developing print and web collateral to tell the college’s story, and helped students define and promote their personal brands as the lead staff member in career services. Laurie has also worked as a grant writer for a Northern Michigan hospital and served on the Pure Michigan Business Connect team for the Michigan Economic Development Corporation.
Laurie brings her experience in marketing, communication, and promotion in the nonprofit and education sectors to King Media. She plays a key role in business development and content writing for our clients and prospects. Outside the office, she’s a busy mother of two and finds time to compete in mountain bike races and triathlons around the state.