EAST LANSING, Mich. – King Media is pleased to announce a new strategic partnership with Bruce Madej, former Associate Athletic Director for Special Projects in the University of Michigan Athletic Department and the longest-serving Sports Information Director in the history of U-M Athletics. Bruce now adds his expertise in public relations and crisis communication to the agency’s specialties.
“Joining King Media as a strategic partner is an exciting next step in my career. The knowledge I’ve gained in my 34-plus years of working with the University of Michigan Athletic Department in traditional media, social media, new technology, media relations, marketing and design will help King Media develop strong and exciting public relations initiatives for its current and future clients,” Bruce said.
“With Bruce on our team, we can add significant value for our clients, especially those who engage us as their full-service agency,” said Coleen King, President and Founder of King Media. “He has had an accomplished public relations career and we are so pleased to have him.”
As the head of public relations and spokesperson for the U-M Athletic Department, Bruce oversaw the successful Heisman Trophy campaigns for Desmond Howard and Charles Woodson, and was responsible for adopting cutting-edge technology and new media strategies. His talents in public relations, leadership and writing earned him numerous awards, including the College Sports Information Directors Association’s Lifetime Achievement Award in 2010. He also handled social media, feature/blog writing and other special projects. Most notably, he worked with design groups to develop the written and interactive content for the $95 million Crisler Center and Schembechler Hall Museum renovations.