EAST LANSING, Mich. – King Media is pleased to announce the hiring of Laurie DeYoung as Account Director. She will be responsible for relationship management of several large client accounts, assist in the development of strategic marketing communication solutions, as well as lead the agency’s day-to-day project management. Laurie will directly assist Coleen King, President and Founder.
“I am thrilled to join the team at King Media. The atmosphere is exceptionally creative and genuinely collaborative. I look forward to working with our clients, developing new relationships, and making significant contributions to King Media’s growth alongside my talented colleagues,” Laurie said.
“I am always excited to bring new talent on to the King Media team. We are rolling out our strategic plan for 2015, and this is the perfect time for Laurie to join the agency. Her experience and drive will complement our expanding list of clients, bringing enthusiasm and fresh perspectives to the agency. Laurie is a dedicated and upbeat personality who we are truly lucky to have join us,” said Coleen King.
Most recently, Laurie worked as a Pure Michigan Business Connect Services Specialist for the Michigan Economic Development Corporation. She also spent more than nine years in higher education administration at Alma College, playing a key role in branding and recruitment marketing initiatives. Laurie completed her undergraduate degree at Alma College, and earned her MBA at the University of Michigan. With her diverse business background and communications expertise, Laurie brings a new dimension of strategic insight to King Media.