Originally called “Washington’s Birthday”, Presidents’ Day was created to commemorate our country’s first president, beginning after his death in 1799. Over the years, states began to adopt the third Monday in February as “Washington’s Birthday,” celebrating all our chief executives, and it was officially declared a national holiday in 1885. In 1971, “Presidents’ Day” became the holiday it is known as today, as part of the “Uniform Monday Holiday Act”, which created more three-day weekends for government employees. Only four of our presidents were actually born in February, though – George Washington, William Henry Harrison, Abraham Lincoln, and Ronald Reagan.
As Presidents’ Day grew to a national day of remembrance, it was only natural that people would begin partaking in special commemorative activities. Not far behind, marketers capitalized on the three day weekend to kick off weekend- and week-long sales and specials in stores across the county.
Developing retail sales events starts with creating them around an existing event or activity and riding the event coattails to build awareness and traffic. Events like a “Memorial Day Sale,” “Fourth of July Special,” and “Halloween Spooktacular,” already have a date on the calendar that everyone knows of, and allows you to customize your event or sale to build off this already high customer awareness. Think of all the car dealers dressed as Abe Lincoln, little George Washingtons chopping high prices at furniture stores, and sales on peanuts at Meijer!
Having fun and connecting with your customers makes their shopping experiences more enjoyable, connects your company with more new customers, and is a perfect sales-building activity to promote on social media before, during, and after the event takes place. How will you make the most of the upcoming holidays at your business? Our team at King Media can help you create a holiday event that is worthy of fireworks!