“Since we began working together in 2006, you and your dedicated and talented staff have helped take GreenStone’s marketing and advertising efforts to the next level. I have become very confident in your agency’s knowledge of our business and market segments, and your ability to recognize the best marketing and advertising opportunities for our association. I truly believe you always have GreenStone’s best interests in mind. Together, we have already experienced many successes to date – especially with last fall’s television campaign – and I look forward with great expectation to the execution of our 2007 marketing plan.”
— Jim Nowak
Former Vice President of Marketing & Public Relations, GreenStone Farm Credit Services
GreenStone Farm Credit Services, the nation’s 4th largest agricultural lender, turned to King Media when they wanted to take their business to the next level. Through market research we identified a secondary demographic – the Agricultural Consumer – and developed a strategic plan to build on their premium brand and attract a new customer. GreenStone had utilized Trade Publications, Outdoor and Radio with previous marketing efforts. King Media developed the strategic plan that included a new medium to GreenStone – Television, and fresh creative and message development to target this new demographic – the Agricultural Consumer.
West Michigan was selected as our test market to gauge consumer acceptance and response. The result was a response they had never experienced in nearly a century-old company. Since 2006, King Media continues to develop and execute the entire strategic plan for Michigan and Wisconsin; handling media strategy, creative, message development, production, and media planning & buying. King Media manages every detail to ensure quality standards and proper execution. GreenStone continues to grow with reporting record profits in 2013. We are proud, and honored, to be GreenStone’s partner.