Driven by Experience

King Media E-campaign for Williams AutoWorld of Lansing

Williams AutoWorld of Lansing and King Media continue their long standing relationship, started in 1999. As the agency of record for 15 years, King Media manages the media buying for all of the
Williams brands, including Audi, Subaru, Volkswagen, Mercedes-Benz, Porche and BMW. From creation to media negotiations, scheduling, managing co-op approvals and budget, King Media works cooperatively between global brands and Williams AutoWorld to flawlessly execute monthly TV campaigns.

We utilize our media contacts to negotiate the best deals and best advertising placements to maximize resources and continue to make Williams AutoWorld one of the Midwest’s top performing Audi, Subaru and Volkswagen dealers.

“I would recommend King Media to any company that wants to reach the right audience, with the right message, at the right time.”
— Jeff Williams, President, Williams AutoWorld

King Media developed the tag line and musical image, “We know what drives you.” We also assist Williams AutoWorld in a wide array of integrated marketing and branding efforts including event marketing, graphic design, direct mail and print collateral.

Services Provided:

  • Media Planning & Buying
  • Print & Web Advertising
  • Direct Mail
  • Copywriting
  • Event Marketing
  • Creative Services