Creating a Brighter Future

King Media helps Ignite LED Consultants create a brighter future

“As we continue to expand and look for new opportunities, King Media continues to be our partner. Growing a Lansing-based business to a national footprint is a testament to Coleen’s exceptional talent and ability to stay ahead of a changing and challenging economy. That’s the kind of partner and partnership we need.”
— Cristin Reid, President, Ignite LED Consultants.

Ignite LED Consultants came to King Media in need of a brand name, logo, website and branded collateral within just a few short weeks and in time for the president of the company, Cristin Reid, to attend the acclaimed annual Lightfair in Las Vegas. The company is growing quickly and already has a line of big name customers lining up out the door, but they needed the sleek, up-and-coming image to match their expertise.

We met with Cristin to determine where the company has been, her goals and objectives, and where she wants the company to go in the next 5 years, even working with her to create a branding and positioning statement package. We set off to conduct in-depth research and in just two short days, we proposed a new strategic brand name and logo, then designed and developed business cards, letterhead, and a temporary website landing page, with time to spare before the trade show. We are continuing to work with Cristin to complete more branding initiatives for Ignite and are excited to see this new business grow and succeed in a future that truly needs these sustainable solutions.

Services Provided:

  • Market Research
  • Competitive Analysis
  • Brand Strategy & Development
  • Logo & Identity Package
  • Graphic Design
  • Creative Services
  • Website Design & Development
  • Project Management