Market Research Analyst
Christopher is responsible for competitive analysis and research for existing and potential King Media clients. This includes areas such as competitive messaging, brand positioning, logo and wordmark representation and market share. His process includes the benchmarking of brands by category so that we can continue to monitor the client’s marketing efforts versus the competitive landscape so the marketing efforts developed for our clients continue to perform as expected. Chris also applies category discovery in working with the design team to create brand graphics for clients that set them above the competition.