Category: Featured Case Studies

Building Success for Skilled Trades: A Robust Digital Campaign

AGC of Michigan case study thumbnail image

The Associated General Contractors (AGC) of Michigan represents construction professionals in our state, working together to support the industry. Collectively, members were all struggling with the same major issue: attracting and retaining talent. Initially, AGC contacted King Media to pitch

Climb to the Top: Leveraging Social Media

In 2016, Tabor Hill Winery & Restaurant was named one of USA Today’s Top 20 American Winery Restaurants. After the panel of experts chose the finalists, voting was opened to the public to decide which winery would claim Top 10

Marketing for a Cause: Nonprofit Strategies

The Greater Lansing Housing Coalition (GLHC) strives to help the greater Lansing community prosper by providing quality housing assistance for all, revitalizing neighborhoods and empowering residents through education and counseling. When the organization received a grant from the Sustainable Communities

Uniting to Serve: Government Agency Consolidation

In 2015, three individual Michigan Works! agencies – Livingston County Michigan Works!, South Central Michigan Works! and Washtenaw County Michigan Works! – consolidated to form one regional agency. Initially calling themselves the Southeast Michigan Consortium (SEMC), their leadership team needed

From Regional to National: Brand Elevation on the Web

Kamps Pallets website design and development by King Media

Based in Grand Rapids, Michigan, Kamps Pallets has been steadily expanding their footprint. First they established themselves in the Midwest – now their operations span from coast to coast. But the old Kamps Pallets website didn’t reflect their national brand.

Telling Our Stories: Branding in Education

Education has become an increasingly complex industry. As districts compete for students – and the funding that comes with them – they often find themselves struggling with how to set themselves apart from neighboring schools and other educational options. It’s