Category: Blog

Coleen King’s blog posts

A Tried and True Checklist for Award-Winning Marketing

You’ve probably heard of the 5Ws and H – they’re the first questions asked on any cop drama or during any reporter’s interview. But they’re also an excellent guideline for honing your marketing strategy in 2018. Sometimes the best plans

A Blueprint for Award-Winning Video

If content is king, video is the crown jewel – and making it sparkle is the key to success in any campaign. One survey shows 79% of consumers would rather learn about a product via video than via copy – and

What’s in an Award?

Life is busy at King Media. We’re in constant communication with our clients, always working on new strategies and fine-tuning our campaigns. We’re growing, too – now in our second year with two locations, it seems like opportunities present themselves

Security and Maintenance: Not Just for Your Home

We all work to keep our homes secure and maintained. We lock our doors and might even have a home security system – or a dog with a noisy bark. If someone breaks a window, we replace the glass. We

Business Owner’s Guide to SEO

SEO, SEM, PPC – The world of digital marketing can seem a bit like alphabet soup. And like all good soups, it begins with a strong base – your business’s website. A search engine optimized website is a strong foundational

Website Goal Setting

You are probably juggling health goals, personal goals and business goals this New Year – and like more than 80% of the population, a few are probably slipping by mid-January. Like your morning run and green smoothie – dropped when

3 Ways to Sail Your Business Toward Success: Look to the Horizon

I’ll be the first to tell you my crystal ball is a little cracked – after all, if you had asked me 17 years ago where I would be today, I would have said, “Retired on the beach!” But true

3 Ways to Sail Your Business Toward Success: Dive Deep

Growth can be a bit like buried treasure – you know you have to dive deep to get it, but you can’t start without a map. Whenever my clients mention growth, I ask three key questions to dive deep into

3 Ways to Sail Your Business Toward Success: Setting Anchor

Imagine you’re getting ready to sail – your checklist is finished, your captain’s hat is secure and your maps are charted. But if you don’t have a few key skills – like knowing how to set anchor – you’re headed

New Views: Creating Marketing Content with Aerial Photography

Since the mid-1800s, people have used everything from hot air balloons to kites to other types of early aircraft to capture a bird’s-eye view of the world. Today, aerial photos and videos have become commonplace among businesses, the government and

Tracking Your Digital Advertising Efforts

Though digital marketing and advertising has been around since the 1990s, many companies are just now beginning to understand the many benefits of an online campaign. Digital advertising is becoming more sophisticated every day. Now, clicks and impressions just scratch

Undergoing Creative Transformation in Michigan

Creative Many, an organization dedicated to developing a creative and competitive economy in Michigan, has released their 2016 Creative State Michigan Creative Industries Report. In the report, there was an abundance of information about the current and future economic contributions

Proactive Planning for Press Releases

Press releases can be the unknown variable that disrupts your perfect marketing plan. Should they be a part of your strategy? Absolutely. Can you easily assign a dollar value and calculate the precise return on investment? Probably not. When done

Why You Should Include Press Releases in Your Marketing Strategy

What big events are happening in your company this year? Better yet, does anybody know about the accomplishments of your company? Newsworthy events like new product launches, joint ventures, opinions on industry news and other timely, relevant content can be

Reaching Audiences During the 2016 Election Campaign

Michigan’s primary election quickly approaches. In just a few weeks, each municipality will be flooded with voters as the United States determines the final presidential candidate. Election years are always an interesting time in the advertising world, and this year

The Art and Science of Media Buying

The Vitruvian Man (c. 1485) Accademia, Venice Luc Viatour / www.Lucnix.beMona Lisa or La Gioconda (1503–05/07)—Louvre, Paris, France Leonardo da Vinci [Public domain], via Wikimedia Commons Media buying is both a science and an art form. Media research resources and software

Budgeting for Ad Spend and Marketing Strategy

Marketing and advertising initiatives are essential to every business, though many companies treat them as an afterthought. A business that operates without a marketing plan is unlikely to reach maximum potential, stunting their growth and making an inefficient use of

3 Things That Could Disrupt Your 2016 Marketing Plan

January is almost halfway over already. Your business is likely implementing all of the strategies and initiatives developed at the end of 2015. But, even the best laid plans can run into a few snags throughout the year. How do

Changes in the Media Mix

There are an amazing amount of options when it comes to allocating your marketing budget. Similar to the stock market, it’s unwise to put all of your eggs in one basket. We are entering the age of “omni-channel marketing.” With

Avoiding Social Media? Then You’re Avoiding Customers.

You may be asking yourself if your business can afford to spend the time and resources on developing and maintaining a social media presence. The better question may be: can you afford not to? Social media isn’t just a fad

A Community of Caring

King Media extends our sincerest condolences to the entire Rodeman family. Lansing, MI – Lansing Firefighter, Dennis Rodeman, died after being struck by a hit-and-run driver while collecting funds for muscular dystrophy research with fellow firefighters. Family, friends and firefighters

Project Management Essentials

Making sure a project comes in on-time, within budget, and within scope can be a challenge. Whether you work in a marketing and advertising agency or you are managing an in-house project, you have to face the fact that your

Useful Marketing Tools for In-House Departments

Whether you are the sole person handling the marketing and advertising for a business or one of many coordinators at an agency, there are many different marketing tools that can make your job easier. Beginners and experts alike can benefit

Successful Rebranding is Possible

For any business owner, the thought of rebranding can be intimidating. It can include many different things, from a slight redesign of your current logo to offering an entirely different set of services under a new name. Why do companies

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Comic-Con Can Be a Great Teacher

Social media marketing is about creating a community for consumers and fans of your brand. Though it can be tempting to let the fans just talk amongst themselves, by doing so you are missing out on a key element of

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The Dos and Don’ts of Outsourcing Your Marketing

Today, many companies outsource some or all of their marketing efforts. This is based on the ever-changing competitive landscape, the economy in general, internal employee turnover, and sometimes a combination of all three. I am often approached by businesses who

King Media Among Prestigious Company in Washington, D.C.

Last week, I attended the international PR News Nonprofit PR Awards ceremony held at the historic National Press Club in Washington, D.C. I had the honor of attending because our work for the Greater Lansing Housing Coalition made the finals

What? I Have to Review My Website?

About 18 months ago, I decided that King Media needed a new website, and not just a “freshen up” of what we currently had, but a complete redo with a clean sheet of paper. Our website was three years old

Event Marketing Supports the Passion of Growing Orchids

This past weekend, the 32nd Annual Greater Lansing Orchid Society Show and Sale took place on the Michigan State University campus. These beautiful, colorful flowers and the industry that brings them to this market is a small, highly creative and

Entrepreneurs and the Reality of Business

I am proud to say that I am an entrepreneur and have been one all of my life. I am also proud to say that my business has been thriving for more than sixteen years and has grown every year,

Brand Management is a Full-Time Job

My husband and I recently attended the Michigan State University Spartans vs. University of Michigan Wolverines hockey game at blustery Soldier Field in Chicago. More than 30,000 people attended the event and it was a featured live broadcast of the

It’s Presidents’ Day: Let’s Have a Sale!

Originally called “Washington’s Birthday”, Presidents’ Day was created to commemorate our country’s first president, beginning after his death in 1799. Over the years, states began to adopt the third Monday in February as “Washington’s Birthday,” celebrating all our chief executives,

What Business Professionals Can Learn From Groundhog Day

Apart from the great movie starring Bill Murray, Groundhog Day is really a national promotion for a small town in Pennsylvania. Known worldwide, the town and Punxsutawney Phil Sowerby (the groundhog) help promote some silly fun and excitement during what

It’s Game Time

The BIGGEST game in sports – the Super Bowl – happens this week, and millions of people around the country will watch and cheer their favorite team to victory. While attaining this lofty place for teams is a tribute to

Preparing for an Event Is Like Preparing for the Super Bowl

During my 30-year career, I’ve performed virtually every task required to pull off a successful event –  and I’m referring to any kind of event you can think of: press conferences, retail grand openings, major fundraising activities, company conventions, international

What We Achieved in 2014

“Those who cannot remember the past are condemned to repeat it.” These wise words remind me of how important it is to reflect on the recent past in order to create new opportunities for the future. I want to start

Small Business Strategic Planning for 2015

I’m sure all of you who own and/or manage a small or medium-sized company know that the days of “business as usual” are long gone, and goal setting and strategic planning are necessary – rather, mandatory – to steer your

Sharing Knowledge to Build Relationships

Recently, I was invited by my former supervisor and long-time friend, Dan Batchelor, now the Corporate Director of Sales at Quincy Broadcasting, to share with his sales team my insights and experience in the media world. Quincy Broadcasting is a

The Things You Hear at Tailgates

Last Saturday was the annual MSU vs. U of M game and my husband Chris and I spent the day going from tailgate to tailgate, visiting old friends and meeting new ones. One person we happened to run into was

Brand Ambassadors

I have often been tasked with the responsibility of bringing internal stakeholders and team members within a client organization “up to speed” on the branding and marketing efforts of their company. Stakeholders involved in the process of branding have a

Supporting Charities and Sponsoring Local Events Best Practices

Being able to give back to the community is one of the most important and rewarding aspects of being a small business owner. I am frequently asked to perform pro bono work for many of the charitable events in our

Rewarding Customer Loyalty

Over the last 20 years, customer loyalty programs have become standard practice in most business-to-consumer relationships. Having become so commonplace, do they still do what they were originally intended to do? It seems harder and harder to buy things at

New Competitor in Town

A wise man once said, “No brand or business will have the upper hand for more than a short time.” Whether or not you currently have competition for your product or service, you can be sure that this won’t be

Media Buying: A Business of Art & Science

Billboard media buying for GreenStone Farm Credit Services, by King Media

Media buying is not an easy task. Even though I have more than 30 years of experience as a national media buyer, I still have to admit that media buying is a complicated and tough work. Media buying is a

Is Rebranding A Cure-all Strategy?

We live in a brand-saturated age. From jingles we can’t get out of our heads to the packaging that has you subconsciously selecting one variety of breakfast cereal or bottle of wine over another, we are all – whether we

My Management Style

Having worked for all kinds of managers and supervised all kinds of people, my style of management has certainly evolved and changed over the years – and our clients have benefited from it! As the marketing and media landscape is

Developing Consistently Creative Campaigns

Being creative with a campaign always starts with the relationship you have with the client. Gaining their trust and allowing them to “let go” and focus on where they want to go is the key. We know that is why

Why I’m Blogging in the First Place

I founded my agency sixteen years ago and have had over 500 client relationships to date. I am fortunate to say that many of these have endured the test of time and King Media has grown as their key marketing