casestudyVacayEveryDay

Vacay Every Day

Cornerstone Alliance asked us to help convince people to move to Southwest Michigan, home to miles of pristine beaches; dozens of local wineries, breweries and distilleries; and a wide variety of small-town businesses in charming downtown communities. 

To strengthen a sense of community, we hosted a wildly successful campaign reveal event along the shores of Lake Michigan that generated a flood of local business support for the campaign. Vacay Every Day launched in fall 2019 with television, radio, outdoor billboards, social media, swag, print collateral, a microsite and more.