Education has become an increasingly complex industry.
As districts compete for students – and the funding that comes with them – they often find themselves struggling with how to set themselves apart from neighboring schools and other educational options. It’s not always easy to assess themselves honestly, craft the stories that reflect their authentic strengths, and share those stories with the right people. But King Media has partnered with many Michigan school districts, giving them the branding tools they need to thrive.
Plymouth-Canton Community Schools
Plymouth-Canton Community Schools (P-CCS) is one of the largest districts in Michigan. But like many districts, P-CCS faced declining enrollment and needed help attracting and retaining students.
King Media used in-depth research to identify the root of the problem and develop solutions. We found that some perceptions of the district didn’t match reality, and that meant it was time to do a better job communicating how the district embraced its core values: diversity, a wide range of cultures and the exploration of a different way of thinking.
Armed with these findings, we developed a new brand identity focused on the district’s authentic diversity and natural global perspective. Globally Focused. Locally Connected. became the central brand message, and the new P-CCS logo celebrates the district’s blend of collective and individual strengths.
Everyone in the Plymouth-Canton area has a vested interest in having a strong school district. So we worked collaboratively with P-CCS to develop innovative ways to bolster community brand engagement and create enthusiastic “Brand Champions” to share our message.