Climb to the Top: Leveraging Social Media

2017 PR News Agency Elite Awards in the category for Digital/Social Media

2017 PR News Social Media Awards for Best Facebook Marketing Campaign – Honorable Mention

In 2016, Tabor Hill Winery & Restaurant was named one of USA Today’s Top 20 American Winery Restaurants. After the panel of experts chose the finalists, voting was opened to the public to decide which winery would claim Top 10 honors. To compete with winery restaurants in California and other highly-populated wine regions, Tabor Hill Winery & Restaurant needed a robust campaign to reach voters.

King Media quickly developed a multi-faceted strategy that reached winery guests, regional food and wine enthusiasts and statewide residents ready to support a Pure Michigan nominee. In less than a week, we designed in-winery collateral; launched a social media campaign; and began media relations to accompany our press release.

Social media was a key component in reaching Tabor Hill brand enthusiasts. The winery’s rural location posed a challenge, but we used Facebook’s robust targeting capabilities to reach as many potential voters as possible.

Tabor Hill Vote Cards
Tabor Hill Posters
Tabor Hill Facebook Ad
PR News 2017 Agency Elite Awards - Winner for Digital/Social Media