Below are samples of King Media’s public relations work with Sawyer Home and Garden Center
Sawyer Home & Garden Center, located in downtown Sawyer, Mich., was truly a hidden gem in the community. Beginning as a greenhouse offering the highest quality plants and garden decor, SH&GC grew to include high-end home decor, apparel, gourmet foods, cooking essentials and more. Additionally, its beer, wine and spirits department is stocked with quality local, national and international selections.
King Media has worked with Sawyer Home & Garden Center in a variety of capacities over the last two decades. Over the last year and a half, we’ve embarked on an ambitious campaign to make this gem less hidden in the community. Our goals are twofold: one, to continue attracting the tourist market during SH&GC’s busy summer season, focusing on both its array of quality plants and abundance of local produce. The second is to keep SH&GC top of mind for locals, not just in the busy summer months, but also as a gift and entertaining destination for the holiday season. Tactics have included social media (sponsored and organic), digital ads, radio and outdoor. By layering traditional and digital tactics, we’ve increased both sales and brand awareness.
Digital Ads & Social Media