Vacay Every Day
Southwest Michigan boasts miles of pristine Lake Michigan beaches; dozens of local wineries, breweries and distilleries; and a wide variety of small-town businesses in charming downtown communities. It’s the perfect place to live, work and play – and Cornerstone Alliance, Berrien County’s economic development organization, knows that the key to economic growth is attracting talent to the area.
The Alliance partnered with King Media to create a campaign that would differentiate Southwest Michigan from other regions and create change in the form of population growth. Our concept, Vacay Every Day, comes from the true sentiment of people who work and live in the area – that at the end of every day, calling Southwest Michigan “home” feels like being on vacation every day.