Public Relations Specialist
Bruce joins the King Media team as a strategic partner, adding his expertise in public relations and crisis communication to the agency’s specialties. He is also adept at integrating social media into public relations plans, and he understands the opportunities and challenges inherent to various platforms.
Bruce was the longest-serving Sports Information Director in the history of the University of Michigan Athletic Department. He also served as the Associate Athletic Director for Special Projects and handled social media, feature/blog writing and other special projects. Most notably, oversaw the successful Heisman Trophy campaigns for Desmond Howard and Charles Woodson, and worked with design groups to develop the written and interactive content for the $95 million Crisler Center and Schembechler Hall Museum renovations.
As the head of public relations and spokesperson for the U-M Athletic Department, Bruce was responsible for adopting cutting-edge technology and new media strategies. His talents in public relations, leadership and writing earned him numerous awards, including the College Sports Information Directors Association’s Lifetime Achievement Award in 2010. He is a graduate of Western Michigan University and honed his writing skills as a sports writer for The Ypsilanti Press and The Ann Arbor News before joining the University of Michigan.