Bob Veasey, Executive Creative Director

Bob Veasey

Executive Creative Director

Bob is a craft-obsessed conceptual thinker, always striving to generate work that moves mountains. He’s worked on some of the country’s biggest brands and spent years managing and nurturing creatives. All while doing his best to be a remarkably nice guy.

Professional Experience

As our Executive Creative Director, Bob Veasey plays a key role in all of the work that goes out of King’s door. Working with both our clients and our internal team, he helps set the strategies for our creative work and is ultimately responsible for the creative product that we develop. From initial concepts and client presentations to final production, he’s there every step of the way, holding the work to the highest possible standards.

During his career, Bob has been recognized by nearly every advertising award show on the planet. This includes Cannes, the One Show, AD&D, the Clios, the New York Festivals and the Effies, among others. His campaign to save a small local library in Michigan brought him worldwide attention as it became one of that year’s most awarded advertising campaigns (as well as helping save the library). He also won a Shorty Award for Best Twitter Campaign for his work for the NCAA and, before coming to King, was the creative lead on the $100-Million GMC brand. In 2012, Business Insider named him one of the 25 Most Creative People in Advertising.

Bob began his career as an Art Director, cutting his teeth and learning the ropes at progressively larger and larger agencies in the Washington, DC/Baltimore area before moving to Michigan. Before joining the King team, Bob was a Group Creative Director for the Leo Burnett agency.

Over the years, Bob Veasey has honed his skills in nearly every facet of the creative process. From mastery of the Adobe Suite, including layout and design, illustration, animation and editing, to effectively overseeing multi-million dollar productions, his passion for craft has earned him not only award accolades, but the admiration and respect of his clients and peers.

My Michigan.

My favorite place in Michigan? That has to be South Haven. There’s something ‘just right’ about South Haven—the beautiful beaches, the not-too-big-not-too-small downtown, the wonderful restaurants, the lovely neighborhoods. My Happy Place is on a bike, riding along with my family on our way to the beach, a bag of delicious takeout dangling from my handlebars.

Awards & Recognition

2 Gold, 1 Silver, 4 Bronze

1 Pencil Slice

1 Gold

One Show
2 Silver, 1 Merit

London International
1 Gold, 2 Silver

Gold Special Honor, 1 Gold, 4 Silver

New York Festivals
1 Gold, 3 Silver, 2 Bronze

Shorty Awards
Best Twitter Campaign of the Year

3 Gold

Numerous, including Best in Show

Obie Awards

Media Plan of the Year

When he’s not slaving away at advertising, Bob can be found being a dad, trying to write the next great American novel, or continuing the obsessive, never-ending search for the next great indie band. In other words, he stays pretty busy.