King Media

Bob Veasey

Executive Creative Director

You know those ideas that solve a seemingly impossible brief? Or spread like wildfire on social media? Or cause a client’s spreadsheet to fill with happy-face emojis? Those are the ideas that get Bob excited. And it’s the thrill of hatching them, nurturing them, and watching them come to life that makes him love this business so much.

Professional Experience

As our Executive Creative Director, Bob plays a key role in all of the work that goes out of King Media’s door. Working with both our clients and our internal team, he’s involved in helping to set the strategies for our creative work and ultimately responsible for the creative product that we develop. From initial concepts, to client presentations, to final production, he’s there every step of the way, holding the work to the highest possible standards.

During his career, Bob has been recognized by nearly every advertising award show on the planet, including Cannes, the One Show, AD&D, the Clios, the New York Festivals and the Effies, among others. His campaign to save a small local library in Michigan brought him worldwide attention as it became one of that year’s most awarded advertising campaigns (as well as helping to save the library). He also won a Shorty Award for Best Twitter Campaign for his work for the NCAA and, before coming to King Media, was the creative lead on the $100-Million GMC brand. In 2012, Business Insider named him one of the 25 Most Creative People in Advertising.

Bob began his career as an Art Director, cutting his teeth and learning the business at progressively larger and larger agencies in the Washington, DC/Baltimore area before moving to Michigan. Before joining the King Media team, Bob was a Group Creative Director for the Leo Burnett agency.

Over the years, Bob has honed his skills in nearly every facet of the creative process. From mastery of the Adobe Suite, including layout and design, illustration, animation and editing, to effectively overseeing multi-million dollar productions, his passion for craft has earned him not only award accolades, but the admiration and respect of his clients and peers.

My Michigan

My favorite place in Michigan? That has to be South Haven. There’s just something about South Haven’s combination of restaurants, beaches, and small-town charm. My happy place is on my bike, a bag of takeout hanging from the handlebars, on the way to the beach with my family.

Select Awards & Recognition

Cannes
2 Gold, 1 Silver, 4 Bronze

D&AD
1 Pencil Slice

Andys
1 Gold

One Show
2 Silver, 1 Merit

London International
1 Gold, 2 Silver

Clios
Gold Special Honor, 1 Gold, 4 Silver

New York Festivals
1 Gold, 3 Silver, 2 Bronze

Shorty Awards
Best Twitter Campaign of the Year

Effies
3 Gold

ADDYs
Numerous, including Best in Show

Obie Awards
Finalist

Adweek
Media Plan of the Year

When he's not slaving away at advertising, Bob spends his time being a dad, trying to write the next great American novel, or continuing the obsessive, never-ending search for the next great indie band. In other words, he stays pretty busy.