King Media Blog

Layering Digital and Traditional Strategies for Award-Winning Campaigns

May 13, 2021

The digital era has fundamentally changed the way we connect with people. It has vastly expanded the opportunities to get a message in front of audiences and maintain customer connections. It also unknowingly prepared us to be able to communicate when a global pandemic changed nearly every aspect of our day-to-day lives. As people create […]

King Media Ada Office

King Media’s Ada Office is Now Open!

October 20, 2020

I am thrilled to announce the opening of our new office in Ada! With our headquarters in East Lansing and an office in St. Joseph, Ada will make King Media’s third office, increasing our footprint across the state to partner more closely with clients in West Michigan. Why Grand Rapids? Once known as America’s Furniture […]

King Media Awards

Why Big Brands Prefer Boutique Marketing Agencies

September 15, 2020

Selecting the right marketing agency to enhance your brand, grow your business and improve stakeholder communications can seem like a daunting task. You’ve already checked out agency credentials — awards, client list, case studies and references — so what more is there to consider? When selecting the right marketing agency for your brand, it’s important […]

Business is open sign

How King Media Has Stayed Busy During COVID-19

August 4, 2020

Why You Need Marketing – Especially During a Pandemic King Media, a full-service boutique marketing, advertising, public relations and digital media agency, pivoted 180-degrees when COVID-19 first struck in order to help our clients stay afloat in a new economy that formed virtually overnight. We developed new strategies, adapted their marketing plans to align with […]

King Media President Coleen King excepts a PR News award

Creating an Award-Winning Crisis Communication Plan

September 19, 2019

‘Crisis Communication Plan’ is a bit of a misnomer – a crisis, by definition, is unexpected. But much like you have an insurance plan to support an unexpected need for your health, your home or your car, you need to have a crisis communication plan to support your business or organization. This is true in […]

Women Business Leaders Inspiring Mid Michigan

How to own that you’re a women-owned business

June 11, 2019

I’ve always been proud to be a woman-owned business – but when I started King Media 20 years ago, that status wasn’t necessarily an asset. Over the years, I’ve watched designations like local, small, woman-owned and minority-owned go from niche to normal. Today, many customers and organizations actively seek to do business with women-owned businesses. […]

Mason Public School Ads

Strong Campaigns, Strong Schools, Strong Communities

November 12, 2018

Last week, King Media was honored with four international MarCom awards. This marks 17 national and international awards in just three years, and I’m very proud of my team for such outstanding accomplishments. But I’m even more proud of the legacy we are leaving with our work. Our two platinum MarCom awards recognize the success […]

Shadowland Logo before and after

3 Ways to Use your Downtime to get Down to Business

June 27, 2018

For many businesses, summertime brings some much-needed downtime – which gives you time to get down to business on your business. Maybe it’s checking on your business plan progress, setting some new goals – or taking a look at your marketing and advertising. For one of our Southwest Michigan clients, summertime is primetime – so […]

MARCOM Awards 2017

A Tried and True Checklist for Award-Winning Marketing

January 9, 2018

You’ve probably heard of the 5Ws and H – they’re the first questions asked on any cop drama or during any reporter’s interview. But they’re also an excellent guideline for honing your marketing strategy in 2018. Sometimes the best plans start with the simplest questions. At King Media, we use these questions to guide our […]

AGC YouTube Video

A Blueprint for Award-Winning Video

November 14, 2017

If content is king, video is the crown jewel – and making it sparkle is the key to success in any campaign. One survey shows 79% of consumers would rather learn about a product via video than via copy – and that number is up 10% in just a year. King Media’s video campaign for the […]