A Winning Case

King Media's website design and development for Abood Law Firm

“The Abood Law Firm was founded by our father in 1956 and prides itself on being the leader in providing unequaled services to our clients. Our brand represents not only our practice, but our family as well. King Media has been our strategic marketing partner for over 20 years and their expertise, guidance and exceptional service help carry our brand message and build our awareness to great levels. We are excited about our continued partnership with King Media as we enter our third decade.”
— Andrew Abood, Attorney, Abood Law Firm

Many of our clients come to us with websites that were created years ago, in the prime of now undesirable development methods, such as Flash. Abood Law Firm is one such client who desperately needed a refreshed and modern website, but wasn’t convinced they wanted to invest in one. For the Abood Law Firm, King Media executed an analysis of their existing site, evaluating everything from file organization on the website’s server and the efficiency of their navigation and site layout, to the aesthetic effect of the design and the quality of the content.

King Media discovered many issues with the way the site was constructed and the way the server was maintained. Because of the issues we found, the website’s searchability was not maximized to work for the Firm and encourage new business. We provided a comprehensive report to the Abood Law Firm which included a strong recommendation for a complete website redesign, new organization and “cleaning” of their disorganized server.

This report served to spur the Abood Law Firm to invest the time in developing their new website. King Media helped the Firm develop fresh content, design contemporary interior pages, and encourage an overall user-friendly experience. The new website was successfully launched in the first quarter of 2013. It has accurately positioned their brand and serves as a tool in developing new business for the Firm. Currently, King Media is working with the Firm to increase SEO and optimize the website’s content even further.
The Abood Law Firm has been a client of King Media and Coleen King for over two decades and two generations. Over this time, Coleen King has helped the Abood family with graphic design, website development, logo design, branded collateral, public relations and much more.

Services Provided:

  • Brand Strategy & Development
  • Logo & Identity Package
  • Graphic Design
  • Creative Services
  • Website Design & Development
  • Television Advertising
  • Public Relations
  • Project Management