The business of public relations has become one of the most effective tools of the proactive company. Unfortunately, most organizations do not appreciate the value of public relations until the moment that it is needed. When issues arise without warning, the lack of preparation becomes apparent in their attempts to defuse negative public opinion. Despite the best intentions, uncontrollable elements beyond company walls – and sometimes within them – hold the potential to cloud your reputation in the eyes of the community.
What all of this boils down to is simple: public relations issues should be anticipated and resolved with clear, concise, and direct solutions. A plan for creating awareness of a company and its messages should be established not in the midst of a crisis, but before it. Pre-emptive planning serves to avoid the crisis by answering the question before it is asked.
King Media is the beating heart of this body of knowledge and experience. As a full-service public relations, advertising and marketing firm with more than 60 years of combined experience, King Media has the ability to see your company from a community perspective.
King Media serves as your main contact with the community and ensures that everything your organization does is reflected accurately. King Media’s ability to do this via any medium, including print, brochures, websites, and direct mail, proves its steadfast commitment to your mission and goals and value as a strategic partner.
MARKETING & ADVERTISING
Marketing and advertising establishes your business image in the marketplace and ensures that the value of your business is reflected to the consumer. An effective marketing and advertising strategy identifies potential buyers, drives awareness of your product, creates brand recognition, and ultimately results in a return on investment for your company.
King Media can increase your business and maximize revenue by creating a comprehensive, effective marketing campaign. We use extensive market research to target relevant markets, and develop cutting-edge creative campaigns to deliver your unique message to the customer.
King Media’s attention to detail and passion for innovative ideas work to help your message break through the clutter, whether you choose print, radio, television, direct marketing, or digital channels. We use dynamic collateral to grab the attention of your desired audience and motivate them to act. King Media will help your business succeed by delivering a message that is precisely on target, in a language your audience understands and is inspired by.
The success of every business is directly linked the effectiveness of their long term strategic plan. The strategic plan sets the direction for the business and develops products and services in a way that ensures they meet the overall business objectives.
King Media identifies your long term goals and develops a strategic plan to make sure you get there. Our strategies are developed with the distinct, individual needs of each client in mind. The King Media Strategic planning team reviews your business environment, evaluates your strengths, and determines which marketing tools will help you reach your goal. The end result is an effective, unique strategic plan that will deliver desired, measurable results.
King Media reinforces its advertising, marketing and public relations decisions with in-depth market research and analysis. Coordination between market research consultants and the King Media research team produces a developed understanding of market challenges, trends, and drivers. With this knowledge, King Media can design an innovative, aggressive strategic plan to help your company achieve success in the marketplace.
MEDIA PLANNING & BUYING
King Media specializes in the placement of advertising in various media outlets to accomplish advertising objectives for our clientele. As experts in media planning, buying and negotiating King Media ensures that your business will reach its intended audience effectively and efficiently.
Our media planning team identifies mediums that will produce optimum reach, frequency, and ultimately return on investment. By pairing creative advertisements with highly effective media vehicles, King Media assists you in conveying the quality and value of your business to consumers.
King Media has extensive experience marketing for the gaming industry. Our strategic planning team has strengthened branding for Two Rivers Casino & Resort, Chewelah Casino, It'se-ye-ye Casino, and the Clearwater River Casino through comprehensive marketing plans including in-house promotions, strategic ad placements, direct marketing campaigns, players club promotions, and online marketing. King Media had an in-depth understanding of the unique needs of businesses in the gaming industry. By pairing outstanding creative and innovative marketing, we create strategic plans that succeed in increasing recognition, branding and player traffic for our clients.
The brand of your company is one of its most powerful marketing tools: it conveys your identity, message, and value to the public. King Media's brand development services assist in integrating your brand through your organization as well as the marketplace. Our brand development strategies establish your brand image and create equity for your business by connecting with your target audience and employees.
King Media has extensive experience developing identity packages, logos, and core company value statements. These tools serve to create a coherent, consistent brand employees and customers identify with. Our brand development team ensures that your desired message is conveyed with clarity and conviction across all mediums.
Successful branding is the key to differentiating your business and services from competitors. Through brand development, King Media assists you in capturing a larger share of the market voice and increase the return on investment of your marketing, advertising, and public relations campaign.
King Media's graphic design team can develop an e-commerce component for your website that is simple and manageable. With an increasing number of consumers turning to the internet to manage their daily needs,
e-commerce is essential to thrive in the current market place. E-commerce allows prospective and current clients to research, view, and purchase your product or service without leaving home. With e-commerce, your organization can also extend into new markets and expand your client database by tracking purchase-specific information. Let King Media assist you in driving sales through e-commerce.
King Media offers e-communications as a means to build the loyalty of your current customer base while expanding your reach to prospective customers. E-Communications provide an interactive way for customers to learn about your business, including the products and services it offers, upcoming projects, and key staff members and operations.
King Media combines our expertise in creative design, professional copywriting, and online marketing to provide an innovative communication tool that will bring your organization to life in the eyes your customer. By facilitating regular personal communication, King Media can assist you in building stronger relationships that result in increased sales and new business.
SEARCH ENGINE OPTIMIZATION
King Media can give your web marketing efforts a competitive edge by providing you with expert search word optimization solutions. Search engine optimization ensures that your website will be found quickly and easily by targeting key search terms and phrases used by consumers.
King Media conducts in-depth research to find the most popular words and phrases used in your industry and develop your web content to correspond to these terms. Our expertise increases consumer traffic and the amount of time spent on your page while exploring the existing online market to identify new opportunities. We give you the tools to ensure your web campaign stays relevant, accessible, and competitive.
CREATIVE DEVELOPEMENT & EXECUTION
King Media offers creative design and execution to carry out your strategic plan with style. We strive to develop insightful creative ideas that bring your message into focus for your target market. Our creative and strategic team work together to build a concept that is attention grabbing, innovative, and relevant.
The King Media graphic design team pairs this concept with flawless execution to give your campaign an edge over the competition. King Media is dedicated to providing you with quality, attention grabbing work that secures results.
BROCHURES, ANNUAL REPORTS & COLLATERAL
King Media is focused on creating a cohesive and consistent message for you organization. Brochures, annual reports, and collateral help build strong relationships by keeping your clients and employees updated on company activity. Also, brochures and collateral inform your prospective clients about the benefits your company provides. Let King Media assist you in creating materials that represent the unique value of your company.
Starting with creative development, King Media targets your objective with
an innovative vision and message. The professional copywriting services
are used to develop scripts that convey your message in a way that is
relevant to your customers and consistent with your organizations brand
The King Media graphic design team then pairs the script with attention
grabbing creative to execute a high quality, professional video for use in
multiple mediums. Finally, our media buying and placement, DVD production and digital distribution skills ensure that your dynamic message reaches the your audience effectively.
Promotional items help your company stay in the minds of current clients and reach out to prospective ones. King Media can assist you in developing a tangible representation of your brand to complement a variety of strategies. Promotional items can act as complimentary pieces for a variety of initiatives, including direct mail campaigns, trade shows, and company events.
CORPORATE IDENTITY PACKAGES
King Media Corporate Identity Packages include all the necessary elements to establish a strong corporate identity through all your business communications. The coordinated logo, letterhead, envelope, and business card design King Media develops projects an image of professionalism and consistency to all your business contacts. Our graphic design expertise combined with strategic brand development ensures a quality package that reflects the values, personality, and goals of your organization.
Today, the visual display of ideas and information has taken a on a new dimension with the Internet. We have seen a quantum shift in the way information is delivered, received, managed and archived. Developing a web presence is essential for success in the market place.
King Media can assist you in determining how a website will enhance your business from a sales, marketing, and operations perspective. We focus on building and maintaining sites that add value to our clients business and accurately represent their brand. Our websites increase the visibility of your business within the online community, reinforce your brand image, educate clients on your products and services and offer operational tools for your employees.Whether you are looking to develop a new website or improve your existing site, King Media is dedicated to building a website that will promote and grow your business.
King Media has had experience offering web site consulting, design, development, and maintenance services to hundreds of clients over the last five years. During this time, our web design team has developed expertise in digital art, computer animation, web design, web page development, keyword optimization and search engine submissions. We strive to offer page layout and designs that offer maximum user enjoyment, functionality and efficiency.
As the internet continues to advance, King Media's online advertising, marketing, and public relations strategies will advance with it. Our research and development team monitors trends and innovations to make sure your company is on the cutting edge of the digital world.
The King Media Graphic Design team is high accredited with experience in professional graphic design, digital media design, including web design, video production, and animation, and advertising. Whether your company is looking to design a print advertisement, an identity package, or an comprehensive online presence King Media will create an innovative design that conveys your unique brand. Through our expertise in concept development and creative design, we will use innovative approaches to establish and build your brand in the market place.
Success in advertising, marketing, and public relations rests on the ability to provide clear, concise messages. King Media can assist your business in developing a quality message that will convey your business' unique values and attributes.
King Media can assist you in identifying your business's goals and objectives and developing a message to meet those objectives. Let our copywriting team construct your next brochures, advertisement, media kit, or web site. Our experience ensures that your message will be attention grabbing and effective.
VISION & MISSION STATEMENT DEVELOPMENT
A strong vision and mission statement are the base of your brand and company operations. This vital statement serves to remind your organization of its core values and goals, motivate your internal staff, and convey the character of your business to the public.
King Media can assist you in evaluating your company goals and developing a powerful mission and vision statement that accurately reflects your business. By developing a comprehensive strategy for disseminating the message, our team will ensure that your message will be reinforced through multiple internal and external channels. King Media's expertise in vision and mission statement development and integration results in a strong organizational philosophy and brand image.
STRATEGIC PLANNING & MARKETING SEMINARS
King Media utilizes strategic planning and marketing to develop relevant seminars for a variety of industries. Seminars can assist in strengthening current client relationships, reaching prospective clients, and generating publicity for your organization. King Media can assist in positioning your company message and identifying an appropriate target market for seminars. By holding a seminar in your area of expertise, you convey the value and knowledge your company has to offer to clients.
King Media is dedicated to making sure your company exudes professionalism and excellence at every level. Our attention to detail is what separates our company. By utilizing on hold messaging, you can separate your company as an organization that is committed to superior quality and service, even when you are not at the office. Our on hold messaging connects your company with communication professionals that provide a pleasant, helpful message to customers around the clock. Let your customers know that you are concerned with their satisfaction, no matter what time it is.
Today's most successful events are customized to communicate your company's personality and values. King Media can assist you in designing an event that will put you in the fore front of your customers' minds. Our innovative events utilize style and trends to create a unique, enjoyable experience for your company and its guests.
As specialists in Marketing, Communications and Public Relations, our passion for our clients' business is unparalleled. King Media is your source for innovative and original business solutions.